Tourism has been identified as one of the priority sectors that show positive prospects for intelligent development within the framework of the Smart Specialization Strategy (S3). This sector is one of the strategic sectors that influences the growth of a sustainable and inclusive economy through attracting domestic and foreign investments, increasing employment, and promoting other sectors of the economy related to it. The development of digital technologies and the application of innovative ideas enable the full utilization of the potential of tourism technologies in terms of smart specialization. The integration of innovative approaches and the implementation of contemporary technologies in tourism sub-sectors such as coastal tourism, mountain tourism, health tourism, and agrotourism are at the center of activities developed within S3. Detailed analyses of the development capacities and competitive advantages of the country, assessed during the mapping phase of S3, identify tourism as a field where innovation and smart specialization will translate into added value for the Albanian economy in the future.